why we're here.

It started with a simple question: why did an expensive stick feel worse than a cheaper one?

That frustration with performance, price, and marketing spin led us to break things down, test everything, and build something better.

Founded with an engineering-first mindset, we develop ice hockey sticks driven by performance, curiosity, and integrity.

We don’t do jargon, gimmicks, or model cycles — just smart design, honest testing, and player-first development.

Every retail stick is backed by a 100-day warranty and shaped by direct input from the community.

Our mission is simple: understand what makes a great stick, share that knowledge, and keep improving through real-world feedback.

the first of its kind

We’ve engineered a variable-height grip pattern that enhances feel and control where it matters most.

This strategic design improves shaft feel and helps prevent hand slippage in those critical moments.

You’ll find it on the Ballistic V1

now available in the SHOP

Celly Ice Hockey was founded in the heart of England, with roots running from Birmingham to Nottingham — a region known for engineering, invention, and the odd cultural gem like HP Sauce and The Hobbit. We take a smart, engineering-led approach to developing high-performance hockey equipment, built for players across the UK and Europe.

Check out our roadmap below to see where we’re headed

Got ideas or suggestions? We’d love to hear them.

Head over to our player feedback form and tell us how we can improve.

integrity

Built by players, for the community. Our goal is simple: to be a positive force for UK and global hockey. If the players are happy, we’ve done our job — whatever it costs

Curiosity

Founded on the question “why?”, we’re here to challenge the status quo — and push hockey forward through smart, honest innovation.

performance

Looking good means nothing without performance. That’s why we develop every stick with input from experienced players, keeping our focus where it matters most.